Western Australia is not just another State in Australia. It is one of the greatest places on the planet. Brimming with natural riches and world class experiences, many that you can’t find anywhere else. 


The Dream Collective program has been created by Tourism Western Australia, in partnership with the Tourism Council of Western Australia, to promote and acknowledge the State’s leading tourism operators and experiences. The program is based on an independent set of criteria that incorporates a range of categories including website and online platforms, marketing and social media activity, and accreditation and training. Its intent is to showcase Western Australia’s leading tourism operators who consistently deliver high quality visitor experiences and celebrate the dream State. 

Applications for the top-up intake have now closed. Businesses will be notified of the outcome of their application in due course. Applications for the next round will open in September 2027.

Dream Collective Program Guidelines

We invite all Western Australian tourism operators to apply for consideration in the program, with recipients assessed on an annual basis. Learn if you're eligible and apply for consideration today!

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For Frequently Asked Questions about the program please visit Tourism WA's corporate website.